MANY other Indian business families have been rich for generations, and their scions don finely cut suits and flaunt fussy tastes. Ratan Tata cruises down Marine Drive on Sundays in fast cars and favors Hermès ties with matching handkerchiefs. Vijay Mallya is said to be trailed in his home by a butler holding a silver tray with a cigar and a Scotch. Adi and Parmeshwar Godrej are famous for soirées that attract Hollywood stars.
Mr. Ambani comports himself quite differently. Among family members, he prefers speaking Gujarati to English, friends say. He may ask colleagues to stop at the temple with him during business trips to partake in a ritual Hindu prayer. He loathes Western suits, preferring a white short-sleeved shirt, black trousers and black shoes that resemble sneakers cross-bred with office wingtips.
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